Industry sources report FOX Sports 1 (FS1) host Colin Cowherd signed a multi-year contract extension, likely keeping him at the network beyond 2025. Key details include:
The Contract & Chicago Connection
While primarily originating from Los Angeles, Cowherd's extension coincides with the relocation of his show "The Herd with Colin Cowherd" production to FS1's new Chicago facilities.
The relocation to Chicago studios is confirmed, operational since May 2024. This move utilizes FS1's significant investment in its Chicago infrastructure.
Significance
- Network Commitment: The extension underscores FS1's continued investment in Cowherd as a flagship personality driving afternoon ratings.
- Chicago Hub Utilization: Shifting production aligns FS1's top talent with its major operational center, aiming for efficiency.
- Long-Term Stability: Securing Cowherd, a consistent ratings performer, provides crucial stability for FS1's weekday lineup against competitors.
This renewal firmly roots Cowherd within FS1's strategic plans and leverages their Chicago investment for the foreseeable future.
